Project Overview
About the Project
This project focused on developing public-facing campaign collateral for Berkshire Hathaway HomeServices Luxury Collection across billboard, guidebook, magazine, and digital formats. The work needed to feel elevated and polished while staying aligned with the brand’s established identity.
My role supported the creative direction and execution of the campaign through layout design, visual research, design feedback, and concept refinement. I helped shape solutions that balanced luxury real estate positioning with clear, functional communication across multiple formats.
Visual Direction
The visual direction was refined, minimal, and upscale, using strong typography, spacious layouts, and restrained composition to create a sense of luxury without overcomplicating the message. Each piece was designed to feel polished, brand-aligned, and appropriate for a high-end real estate audience.
Across the billboard, guidebook, magazine, and digital collateral, the campaign maintained a consistent visual tone that supported Berkshire Hathaway HomeServices Luxury Collection while giving the materials a more elevated and editorial presence.
Project Type: Collaborative Luxury Real Estate Campaign Collateral
Role: Graphic Designer / Visual Direction Support
Scope: Billboard design, guidebook layout, magazine collateral, digital campaign assets, luxury brand research, brand alignment, and visual direction support
Tools: Adobe Illustrator, Photoshop, InDesign
Public-Facing Work
