Project Overview
About the Project
MX Self-Care is a collaborative personal care brand built around a more open, approachable idea of self-care. The project moves away from traditional gendered packaging and instead focuses on clarity, personality, and products that feel easy to use in everyday life.
My role centered on translating the brand into digital and editorial touchpoints. I designed web layouts that focused on product presentation, user flow, and simple navigation, creating a shopping experience where the products, messaging, and visual system could work together naturally.
Visual Direction
The visual direction is clean, playful, and modern, with a focus on making the brand feel confident without leaning too masculine, too feminine, or overly clinical. Bold typography, generous spacing, and product-led imagery give the system structure while keeping the experience approachable.
Across the website layouts and magazine spreads, MX Self-Care becomes a flexible brand system rooted in clarity, inclusivity, and lifestyle-driven product storytelling.
Project Type: Collaborative Personal Care Brand
Role: Digital Layout Designer / Editorial Designer
Scope: Web interface layouts, product presentation, user flow, editorial spreads, typography, layout system, and brand applications
Tools: Adobe Illustrator, Photoshop, InDesign
Go Digital
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